Charisma and Messaging

As Democrats ponder their recent election losses and pundits wonder how it is possible that approximately 17% of the electorate could support President Obama, but voted for Donald Trump, many simply shake their heads and wonder how this could happen. There are, of course, many theories: sexism and Democrats allegedly abandoning the working class and rural America are commonly mentioned. However, almost nobody mentions the one thing that President Obama and Donald Trump have in common. They both have tremendous charisma which enables them to convey powerful messages. Indeed, when I googled “images for charisma” these are the first two photographs that showed up.

Understanding both charisma and messaging are critical to any successful political campaign. Of course, charisma matters more when discussing specific candidates and messaging goes beyond candidates as it also includes issue campaigns.

In the case of charisma, Hillary Clinton conceded that she simply does not have it. That may have been wise for her to simply be honest about it. But acknowledging a flaw does not make the flaw go away. Of course, nearly 65 million people voted for Hillary Clinton, nearly 2.5 million more than voted for Donald Trump, which means that charisma is not the only deciding factor and for many people, Hillary Clinton may have been more charismatic than Donald Trump. But, given our electoral college system, as well as the results in the Congressional and gubernatorial elections, serious political analysis cannot ignore the fact that Donald Trump was able to galvanize far more people to attend his rallies which helped to generate media attention in a way that smaller attendance at Hillary Clinton’s rallies simply could not match.

It is true that charisma alone does not automatically result in winning elections. One need only look as far back as Richard Nixon to understand that Americans will occasionally elect candidates who simply have no charisma. But in order for those candidates and their issues to prevail, they must overcome their lack of charisma with powerful messaging that enables them to win elections. Whether by coincidence or design, it is worth noting that both Nixon and Trump used silent majority messaging to win their elections.

A quick look at some of the hot button issues of our time demonstrates why many traditionally Republican issues have galvanized such a strong following. For example, if you put your own views aside, and you do not have strong feelings about abortion, it is fairly easy to see why the message of: pro-life is more compelling than pro-choice. After all, who is against life?

In the case of the private school voucher debate, the pro-voucher campaign succeeds because it wisely uses the phrase pro-choice and in this case, the anti-voucher campaign simply has no galvanizing message other than it is anti-voucher.

Although it was ultimately abandoned as failed policy, President George W. Bush’s No Child Left Behind reform of federal education law passed with overwhelming bi-partisan support in 2001 and remained the law of the land despite widespread acknowledgment of how poorly it was working until 2015, because of its name. After all, who could argue with the basic concept of no child left behind? Regardless of how the law failed, the name carried such a powerful message that it sustained despite years of bi-partisan recognition that it did not come close to fulfilling its mission.

Although President Obama was able to get the Affordable Care Act through Congress, and the name appeared to carry a good message at the time, it is likely to be abandoned or at least significantly modified by the next Congress not just because of the election results. The simple fact is that unless you receive a subsidy, the Affordable Care Act is not affordable! This is a case of the original messaging running so contrary to reality, that its name may help to bring its own demise.

On the charisma front, it behooves any political campaign to keep this critical factor in mind as it searches for successful candidates, especially in large scale statewide or national elections where TV appearances will be frequent. Failure to do so will result in losing elections in most cases regardless of whether voters agree with the views of the candidate.

Messaging is manufactured and its success starts with listening to what voters care about and testing messages with focus groups. Although I am not a political insider, I am a keen political observer and I have heard enough whining about voters who vote against their own interest to understand that such whining does not win elections or issue campaigns. Listening to voters and crafting messages that they want to hear and are congruent with the values of the candidate, party or issue is how campaigns are won. Patience and perseverance are critical as voters have demonstrated that they will easily switch parties based on charisma and message.

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For more information on how I can help you accomplish effective, progressive systems change contact Jeff Spitzer-Resnick by visiting his website: Systems Change Consulting.

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Keep on Moving

Many Americans feel stuck right now in a post-election malaise. They have good reason to be fearful for themselves, their families and loved ones as the President-elect surrounds himself with people who pride themselves in denigrating whole categories of people–Muslims, Mexicans, Jews, homosexuals, women, people of color and the list goes on. While many are taking to the streets in protest, calling their members of Congress or taking other concrete steps to protect the civil liberties most Americans hold dear, many others are simply frozen in fear.

When I was a young adult, I learned an important lesson about my own need to keep moving regardless of physical or emotional pain. It was 1981 and I was 21 years old. I had already graduated from the University of Michigan after just turning 20, and spent the next year traveling around Europe, North Africa and the Middle East, including working on Kibbutz Ein Gev during the winter of 1980-81. After returning to Michigan, I became the night manager of Ann Arbor’s popular Pizza Bob’s where I had worked part time while I was a student.

During the spring of 1981, I noticed that my fingers were stiff, painful and swollen, making it difficult for me to do all the manual labor required of managing a busy pizza parlor. I sought medical attention  and my doctor said I had arthritis and should go on high dose aspirin and stop working. It was the worst medical advice I ever received.

The aspirin caused extreme tinnitus (ringing in my ears which I still have) and quitting work did not improve my arthritis. Worse than that, the double whammy of an arthritis diagnosis at such a young age, combined with stopping work, sunk me into my first major depression.

During my many hours of depressed contemplation over my sorry state of affairs, at some point I made a commitment to myself. I theorized that if I kept moving (contrary to my doctor’s advice), my body would not be able to stiffen up completely. As I had always enjoyed swimming, though I had never previously swam for regular exercise, I correctly surmised that swimming would enable me to keep moving without deteriorating my arthritic condition. Slowly, but surely, I increased both my distance and intensity of swimming and since 1981, swimming has been a regular part of my exercise and I am pleased to say that my arthritis has largely gone into remission. I also gained a calming meditative practice through counting my laps while swimming.

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Of course, I am not suggesting that the answer to what promises to be the largest roll back in civil liberties in the United States since the McCarthy era is for everyone to go swimming. However, I hope my personal story of how I decided to move instead of freezing up  both physically and emotionally, will inspire readers to decide how they can best move their bodies and use their own advocacy tools to resist freezing up and allowing American civil rights to be steam rolled away.

Great suggestions of how to respond to the President elect’s agenda are coming out on a daily basis. Today, the marvelous author Barbara Kingsolver wrote:

We refuse to disappear. We keep our commitments to fairness in front of the legislators who oppose us, lock arms with the ones who are with us, and in the words of Congressman John Lewis, prepare to get ourselves in some good trouble. Every soul willing to do that is part of our team, starting with the massive crowd that shows up in DC in January to show the new president what we stand for, and what we won’t.

Latina activist Marisa Franco plans on applying the tools she used to successfully bring down the racist Maricopa County Sheriff Joe Arpaio to the national scene. She understands that we cannot allow the President elect’s regime to manipulate us through a divide and conquer strategy. Instead, she said, the key

is to build on the successes and lessons learned from every group that has ever fought back against discrimination, and to see this moment as protecting humanity, not just one group’s rights.

Each of us must decide our own path. Some of us are willing and able to take more risks than others. I have lost 2 jobs when confronting Executive Directors of agencies who were bent on ruining the advocacy mission of the agencies they directed. In each case, although I suffered emotionally and financially, I knew I did the right thing, and my career as a systems change advocate only became stronger.

For each of my readers, find the path that works for you. There is no one right way. If you are shy, read this excellent primer on How to contact your representatives when you have social anxiety for helpful hints on how to become an advocate.

But, choose something to keep moving forward. Our future history is not yet written. It may look scary right now, but none of us can afford to allow our fears to freeze us into inaction. The stakes for each and every one of us are simply too high.

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For more information on how I can help you accomplish effective, progressive systems change contact Jeff Spitzer-Resnick by visiting his website: Systems Change Consulting.

Responding to Hate

As a civil rights attorney, I have spent over 3 decades using the tools of my trade to respond to hate that has been unleashed upon my clients. However, until recently, society has generally supported victims of hate and vilified the hate mongers. Sadly, the campaign and subsequent election of our president-elect has resulted in something I had hoped I would never see in my lifetime-the legitimization of hate.

Even a casual news observer cannot help but notice the daily occurrences of swastika graffiti, beatings and even killings of Muslims, and shaming of schoolchildren of color. On the Saturday night before this past Halloween, I went to see friends who perform in a local band at a nearby neighborhood club. Many were dressed up in a wide variety of costumes. Before the show, a complete stranger sitting next to me wearing a long Pinocchio nose, apparently thought it was completely ok to tell me a vile anti-semitic joke. Whether he knew I was Jewish does not matter. What was most disturbing was that he felt completely free to spew his hate in public to a total stranger.

Though I consider myself a strong advocate, I was so stunned when that stranger shared his anti-semitism with me that I failed to respond. I have been thinking about this incident ever since to try to understand my failure to respond. Beyond just being in shock, I also did not want to cause a scene at an otherwise festive public affair. But after I posted this incident on Facebook and a number of friends said they would have responded strongly, I realized 2 important things:

  • Never judge how someone responds to a crisis because you never know how you will respond if confronted with the very same crisis; and
  • It is often easier to respond on behalf of someone else than to actually defend yourself.

Sadly, once the election was over, the president-elect moved quickly to make sure the world understood that he would continue to legitimize hate when he appointed a purveyor of hateful prejudice, Steve Bannon, as his Chief Strategist, a position in the White House that has never previously existed. For those who are unaware, Bannon was the editor of Breitbart.com before joining the president-elect’s campaign. In that capacity, he regularly denigrated Jews, Muslims, homosexuals, people of color and women, and he did so in vile and hateful language. Until recently, such a man would not be accepted in civil society, but since the president-elect has normalized hate and prejudice, he has now welcomed it, through Bannon’s appointment, to the highest level of his White House.

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Fortunately, yesterday, I was given a chance to respond belatedly to the anti-semitism I experienced, when a local TV news reporter called me in my role as President of my synagogue, Shaarei Shamayim, to ask if I would be willing to publicly respond to my Congressman Mark Pocan’s call that the president-elect withdraw Bannon’s appointment. I gladly agreed to do so and you can watch my interview at this link.

During this interview, I was able to convey the following in response to Bannon’s appointment and Speaker of the House Paul Ryan’s acceptance of it:

“Our president-elect has chosen to legitimize hate within his own administration. We had a big Bat Mitzvah this past weekend (and) people are worried. They’re very worried. He has an opportunity – Speaker Ryan – to say directly to the President of the United States – hate does not belong in the White House. I understand that he was just renominated as Speaker of the House, but that’s not leadership to duck a question like that.”

This TV news story not only provide me with the opportunity to delegitimize hate, but as the story has been shared widely, local leaders have approached me to work with them to strategize on an organized local response. I look forward to doing so in the days and weeks to come. Unfortunately, given the results of our recent election, this will just be the first of many battles which good people simply cannot shy away from. The timing and manner of each of our responses to hate will vary, but respond we must.

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For more information on how I can help you accomplish effective, progressive systems change contact Jeff Spitzer-Resnick by visiting his website: Systems Change Consulting.

 

Building Community: Now more than ever

Like many people around the world, the election of an American President who has actively engaged in and encouraged racism, sexism, anti-Semitism and xenophobia, frightens me. It reminds me of why I never bank on electoral politics to provide the solutions to our nation’s and our world’s problems. Of course, I vote, but in the end of the day, I only have one vote, and in this particular instance, even when the candidate I favored won a majority of the popular vote, our political system nevertheless gave the Presidency to her opponent.

I have spent my entire professional career working for progressive systems change. This election does not alter that. In fact, it will only cause me to work harder on behalf of the disenfranchised people I represent. A former colleague once called me a “good loser.” At first I did not understand that she was giving me a compliment. Then, she explained, that I never give up even after losing a hard fought battle. I simply examine the new situation for the best way forward and get back to working on making our world a better place. That is what we all must do right now.

Starting last night, many people have asked me what they can do in response to America electing perhaps the scariest President in its history. My sister-in-law just called me in tears. The vast majority of our nation was targeted by our President-elect, including women, people of color, Muslims, Jews, Mexicans, and people with disabilities, as somehow less worthy. But we know better. We also know that, now more than ever, we need each other, and together we can still accomplish great things.

So, here are a few suggestions (with underlined links to prior posts for more detail):

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So, today, give hugs to friends and family. Tomorrow, start looking for local projects that you can dive into to make your local community a better place. Together we can build community and create a better world for everyone.

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For more information on how I can help you accomplish progressive, effective systems change, contact Jeff Spitzer-Resnick by visiting his web site: Systems Change Consulting.

The Strongest Woman I Know

To engage in systems change, one must have deep inner strength. It also helps to have role models who demonstrate how they use their deep inner strength for positive change. Yesterday, it dawned on me that the strongest woman I know is my wife of over 34 years, Sheryl Spitzer-Resnick.

To be clear, my wife is not an athlete or weight lifter. However, since she was 8 years old, she has faced numerous life threatening maladies, including 8 abdominal surgeries and a recent lung lobectomy. At 8 years old, due to probable medical malpractice and doctors refusing to listen to her mother, Sheryl suffered from peritonitis when her appendix burst.  She was fortunate to survive, but she lost a lot of weight and missed a lot of school. It is perhaps this childhood trauma that set her on a trajectory to become a doctor.

Fortunately, her health recovered and she remained generally healthy until we tried to have children. Her reproductive system did not cooperate and multiple abdominal surgeries and two attempts at in vitro fertilization brought us our miracle son, Josh. However, her pregnancy was extremely challenging requiring surgery for a bowel obstruction while 27 weeks pregnant. Fortunately, both she and Josh survived that difficult episode and she carried him to term over 19 years ago.

Just under a year ago, my non-smoking wife discovered she had lung cancer, necessitating a partial lung lobectomy last December. While Sheryl could have decided to go on disability or to simply retire, she made a very different choice, exemplifying her deep inner strength once again.

After recovering from her latest surgery, Sheryl decided to leave her medical practice which has been successfully based at Wildwood Family Clinic for 28 years and take a few months to open up her new clinic, A New Way Forwardwhich opened for business yesterday. Her new clinic is the culmination of her tireless work to help women live healthier, happier lives.

I stopped by her new clinic with some flowers yesterday to help celebrate her opening, and I was fortunate to encounter the happiest patient I have ever seen at any medical practice as she was paying her bill and setting up her next appointment. She wanted everyone to know that she called on October 1st (the first day the new clinic started taking appointments) so she could see Sheryl on November 1st, the day the clinic opened.

What I also saw was that Sheryl’s staff, the amazing Nurse Practitioner Pat Stretcher, and tireless office manager, Lisa Marks, were smiling from ear to ear, with the joy of knowing that they had just opened the clinic of their dreams that would help many women find, “a new way forward.”

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My admiration for Sheryl is simply boundless. Many people would have given in to defeat or depression given all that she has been through. Less than 1 year ago, she was diagnosed with lung cancer, and then had major surgery to remove 1/3 of her lung. Instead of giving in to defeat and despair, my beautiful wife dug deep into her inner strength not only to recover physically, but to assemble a phenomenal team to build her dream come true which will help countless other women fulfill their dreams. Sheryl is, quite simply, the strongest woman I know and she inspires me to keep moving forward even when I have my own difficulties. For that, I will be eternally grateful.

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For more information on how I can help you accomplish effective, progressive systems change contact Jeff Spitzer-Resnick by visiting his website: Systems Change Consulting.